This spot was a tough one, but a blast in the end. Shot steady cam, instead of motion control, the seamless transtions came out terrifically. Also, I 3D tracked the end scene to make the logo seem like it was tied to the camera movement.
Agency: Campbell Mithun
Creative Director: Reid Holmes
Art Director: Randy Gerda
Copywriter: Joe Stefanson
Agency Producer: Bill Smallacombe
Editorial House: ditch.
Creative Director: Reid Holmes
Art Director: Randy Gerda
Copywriter: Joe Stefanson
Agency Producer: Bill Smallacombe
Editorial House: ditch.
Editor: Brody Howard
Flame Artist: Nick Mueth
Post Producer: Leah Rogers
Flame Artist: Nick Mueth
Post Producer: Leah Rogers
For sure the most difficult "join" in the spot. Both shots are timewarped equal out the rates of motion, and then stabilized and tracked to each other.
Another tough one... "Mom's" hand and knob comped over "Grandma's" legs and rest of the mower.
Notice the mowing line behind the mower. Actually not one blade of grass was cut during the shooting of this spot.
